Urban Works has helped business community leaders manage and market their business districts for more than 15 years. Our areas of expertise:
Special Service Districts / Business Improvement Districts: Special Services Districts (or Business Improvement Districts as they are known more generally) are a tool that gives business districts a competitive edge. As the leading expert for Special Service Districts in the state of Minnesota, Urban Works helps business districts best manage their public realm by overseeing the implementation of a variety of services focused on improving the safety, cleanliness, attractiveness and public perception of their area.
Local Government Monitoring, Research and Analysis: Local ordinances, regulations and spending decisions impact businesses in many ways. Urban Works helps clients understand and monitor what’s happening at the local level, why it’s happening and who’s making it happen so they can be better positioned to respond to public sector decision making.
Business District Marketing: Commercial areas – whether retail, office or industrial – need to market and promote themselves in order to continue to attract customers and investors. Urban Works provides clients with the human and technical resources necessary to initiate, develop and implement a variety of marketing and promotional initiatives, including:
- Business District Branding and Identity
- Business District Websites
- Business Directories, Coupon Books, Brochures and other Promotional Materials
- Business District Wayfinding (Directional Signage)
- Business District-Wide Marketing Plan Development and Implementation
Client Representation and Community Engagement: Business leaders must be focused on their own businesses, but collectively they must still pay attention to what’s happening in the community around them. Urban Works serves as an interface between business leaders and broader community stakeholders, including local government officials, community organizations and institutions, and other community-based stakeholder organizations.
Association Management: Urban Works provides mission-critical association management services for business organizations such as membership development and recruitment, meeting and event management, internal and external organizational communications, financial management, and other administrative services.